Comments on: Wireframes are Works of Fantasy (Pecha Kucha talk) http://lucidplot.com/2010/07/19/wireframes-fantasy/ content strategy and user experience, by Jonathan Kahn Tue, 24 Apr 2012 08:15:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Predicate, LLC | Editorial + Content Strategy | Predicate, LLC | Editorial + Content Strategy http://lucidplot.com/2010/07/19/wireframes-fantasy/comment-page-1/#comment-374 Predicate, LLC | Editorial + Content Strategy | Predicate, LLC | Editorial + Content Strategy Fri, 06 Aug 2010 15:01:23 +0000 http://lucidplot.com/?p=154#comment-374 <p>[...] Jonathan Kahn, Wireframes are Works of Fantasy (Pecha Kucha talk) — lucid plot. [...]</p> [...] Jonathan Kahn, Wireframes are Works of Fantasy (Pecha Kucha talk) — lucid plot. [...]

]]> By: Jonathan Kahn http://lucidplot.com/2010/07/19/wireframes-fantasy/comment-page-1/#comment-361 Jonathan Kahn Wed, 21 Jul 2010 10:09:39 +0000 http://lucidplot.com/?p=154#comment-361 <p>Hi Rian,</p> <p>Thanks for your comment.</p> <p>The problem I'm talking about is wireframes that help "refine and agree upon interaction/flow", as you put it, but aren't accompanied by a realistic plan for making that interaction/flow/experience happen over time. Because that requires content strategy: substance, workflow, governance.</p> <p>Just because we can all agree that an interaction or flow is desirable, doesn't mean we've committed to a plan to actually create that experience over time. Without a realistic content strategy, that wireframe is just an aspiration.</p> Hi Rian,

Thanks for your comment.

The problem I’m talking about is wireframes that help “refine and agree upon interaction/flow”, as you put it, but aren’t accompanied by a realistic plan for making that interaction/flow/experience happen over time. Because that requires content strategy: substance, workflow, governance.

Just because we can all agree that an interaction or flow is desirable, doesn’t mean we’ve committed to a plan to actually create that experience over time. Without a realistic content strategy, that wireframe is just an aspiration.

]]> By: Rian http://lucidplot.com/2010/07/19/wireframes-fantasy/comment-page-1/#comment-360 Rian Wed, 21 Jul 2010 09:58:32 +0000 http://lucidplot.com/?p=154#comment-360 <p>May I present a counter-point? I think wireframes often don't work because people don't know what they're for. They're not supposed to be "pretty", they're supposed to be devoid of visual design, they're supposed to allow teams to quickly refine and agree upon the interaction of a flow/product. Wireframes are easy and fast to change, and as long as people understand what they're for, they can save a lot of time down the road. Good wireframes allow you to move on to visual design and focus on that without having to worry (too much) about the interaction.</p> <p>I do agree on the value of content strategy in this process though -- wireframes with lorem ipsum are evil :)</p> May I present a counter-point? I think wireframes often don’t work because people don’t know what they’re for. They’re not supposed to be “pretty”, they’re supposed to be devoid of visual design, they’re supposed to allow teams to quickly refine and agree upon the interaction of a flow/product. Wireframes are easy and fast to change, and as long as people understand what they’re for, they can save a lot of time down the road. Good wireframes allow you to move on to visual design and focus on that without having to worry (too much) about the interaction.

I do agree on the value of content strategy in this process though — wireframes with lorem ipsum are evil :)

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