In Episode 3 of the Together London Podcast, I talk to Kate Kenyon, content strategist for the BBC, eBay, the UK Government, Orange, and Expedia, about her career so far, getting content strategy adopted, and how to build a business case for change. Don’t miss Kate’s London workshop on 21 September.
In Episode 2 of the Together London Podcast, I speak to Sara Wachter-Boettcher, author of the upcoming Rosenfeld Media book “Content Everywhere”, about content strategy, future ready content, and how to change organisations. Don’t miss Sara’s London workshop on 21 September.
Although the principles of content strategy are simple, it’s complicated to implement in practice, because in order to be effective you need to change the way the organisation operates. Why’s that so difficult? Well, talking about new working practices goes against our organisations’ conservative cultures, and it’s also outside our comfort zones as practitioners. So if we’re going to be successful, we need to starting thinking of ourselves as change agents as much as content strategists.
I’m super-excited to announce a full-day workshop on this topic on 21 September 2012 in London, featuring Sara Wachter-Boettcher, Kate Kenyon, and me, called Advocate, Adapt, Align: Using Content Strategy to Change Your Organisation:
The web has shifted business forever, and organisations are struggling to keep up. From learning how to listen to customers to adapting for mobile to collaborating across departments on a coherent digital presence, we’re faced with all kinds of new challenges. You’re a web professional who gets this, but your organisation (or your client) is still stuck, wasting time on inter-departmental squabbling or convincing a management team who’s terrified of change. If that sounds familiar, this workshop is for you.Register before 2 July to save £200. See you there!
I was delighted to write the official Confab 2012 Field Report for Contents Magazine:
So the true purpose of Confab, I think, is to connect with, learn from, and share with people who are ready to be honest about how difficult this stuff really is, and to work together toward a solution.