Although the principles of content strategy are simple, it’s complicated to implement in practice, because in order to be effective you need to change the way the organisation operates. Why’s that so difficult? Well, talking about new working practices goes against our organisations’ conservative cultures, and it’s also outside our comfort zones as practitioners. So if we’re going to be successful, we need to starting thinking of ourselves as change agents as much as content strategists.

I’m super-excited to announce a full-day workshop on this topic on 21 September 2012 in London, featuring Sara Wachter-Boettcher, Kate Kenyon, and me, called Advocate, Adapt, Align: Using Content Strategy to Change Your Organisation:

The web has shifted business forever, and organisations are struggling to keep up. From learning how to listen to customers to adapting for mobile to collaborating across departments on a coherent digital presence, we’re faced with all kinds of new challenges. You’re a web professional who gets this, but your organisation (or your client) is still stuck, wasting time on inter-departmental squabbling or convincing a management team who’s terrified of change. If that sounds familiar, this workshop is for you.

Register before 2 July to save £200. See you there!

Tags: change management, Kate Kenyon, Sara Wachter-Boettcher, web governance, web management, workshop

This entry was posted on Wednesday, June 13th, 2012 at 10:45 am and is filed under Content strategy, Events, Organizational change, Speaking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.