“We need an evolving suite of APIs that get us progressively closer to our goal—the ability to respond to new developments in platforms, networks, and customer behavior faster than the competition, learning as we go.”

So, if I read you correctly, you’re saying a company’s CMS will become the API to its database, which will be populated by a verbose automated workforce (robots) capable of creating a variety of output appropriate for those in the many stages of their buying decision–oh, and the faster it learns to do it the better. Do I have that right?

The “buyers” on the other hand, I suppose, will be using programmable software tools to fetch data from the APIs and provide logic for their decision making (a la derivatives trading).

Seems to me that those CMS’s of the future should also include the capability to integrate the (yet unplanned–as far as I know) twitter server and facebook server (a la the wordpress.org/.com model).