Category Archives: Content strategy

Our strategy stories are holding us back. Let’s start talking about culture.

workshop

We’ve come a long way from the early days of the web, when “real” business people would pat us on the head and say things like, “your digital toy is nice, but my customers will never use it,” and we’d believe them. They were responsible adults with business degrees, while we were just messing around, right?

Continue reading

Daniel Eizans podcast interview: mental models and structured content at Ford

Daniel Eizans

In Episode 11 of the Together London Podcast, I talk to Daniel Eizans about context in content strategy, mental models, and structured content at Ford Motor Company.

Check out Dan’s website
and follow him on twitter @danieleizans.

Continue reading

Rob Hinchcliffe podcast interview: community management & transmedia storytelling

Rob Hinchcliffe

In Episode 10 of the Together London Podcast, I talk to Rob Hinchcliffe about community management, transmedia storytelling, and content strategy.

Check out Rob’s websitehis upcoming talk at Confab Londonand follow him on twitter @hinchcliffe.

Continue reading

Wiep Hamstra podcast interview: becoming an agent of change

Wiep Hamstra

In Episode 9 of the Together London Podcast, I talk to Wiep Hamstra from the Netherlands about accessibility, how to structure web teams, and becoming an agent of change.

Check out Wiep’s website, her upcoming talk at Confab London, and follow her on twitter @wiepstra.

Continue reading

Kate Kiefer Lee podcast interview: voice & tone at MailChimp

Kate Kiefer Lee

In Episode 8 of the Together London Podcast, I talk to Kate Kiefer Lee from MailChimp about voice and tone, writing for people’s emotions, and how to make blogging part of your job.

Check out Kate’s blog at Forbes.com, the amazing Voice and Tone website, and follow her on twitter @katekiefer.

Continue reading

Two guest posts

Two guests posts by me, for the Web Managers Group and Content Strategy Forum Cape Town.

Why Web Managers Need Content Strategy:

Part of our role as web managers is to help our colleagues to see their own reality. I’m not talking about opinion – what we think the organisation should do online – no, I’m talking about reality, obvious to people outside the building, but difficult for insiders to see.

How travel changes your career:

When I got back to London I wasn’t carrying a suitcase stuffed with greenbacks, I didn’t have a pipeline of new business leads, and my wallet wasn’t full of business cards—this was pre-twitter and my interpersonal skills were, ahem, underdeveloped—but the thing that changed my career was the attitude I learned at [the conference].