We want to use design, content, and technology to help our organisations create customer-centred and sustainable digital work: services as seamless as Zipcar, mobile apps as intuitive as Instagram, customer service as helpful as Zappos, and content as useful as GOV.UK. But our culture gets in the way. Our organisations operate like factories, determined to preserve hierarchy, divide responsibility into silos, and dehumanise work so it’s more “efficient”. We’ve got plenty of ideas, we work with skilled people, and our tools get better every day—but until we start changing our organisations’ culture, we won’t achieve our objectives.
In this 8 minute video I explain why we need to start changing our organisations’ culture, how storytelling can help, and what we can learn from startups.
Participate in the workshop
I’m leading a full day workshop on this topic on 23 May 2013 in London. We’re offering a discounted “early bird” price until this Friday 10 May. See you there!