Comments for lucid plot http://lucidplot.com content strategy and user experience, by Jonathan Kahn Mon, 29 Apr 2013 18:02:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Our strategy stories are holding us back. Let’s start talking about culture. by Andrea Goulet Ford http://lucidplot.com/2013/04/29/strategy-vs-culture/comment-page-1/#comment-8833 Andrea Goulet Ford Mon, 29 Apr 2013 18:02:51 +0000 http://lucidplot.com/?p=704#comment-8833 <p>Well put! I've been encountering this not only across disciplines, but departments too. If you have a fantastic, user-centric web experience and a poorly trained, unsympathetic customer service team, your setting your brand up for failure. Company culture is at the root of everything!</p> Well put! I’ve been encountering this not only across disciplines, but departments too. If you have a fantastic, user-centric web experience and a poorly trained, unsympathetic customer service team, your setting your brand up for failure. Company culture is at the root of everything!

]]> Comment on Our strategy stories are holding us back. Let’s start talking about culture. by Jonathan Kahn http://lucidplot.com/2013/04/29/strategy-vs-culture/comment-page-1/#comment-8832 Jonathan Kahn Mon, 29 Apr 2013 17:45:33 +0000 http://lucidplot.com/?p=704#comment-8832 <p>Hi Carrie!</p> <p>That's awesome, I'm looking forward to hearing about your progress. Blog about it!</p> Hi Carrie!

That’s awesome, I’m looking forward to hearing about your progress. Blog about it!

]]> Comment on Our strategy stories are holding us back. Let’s start talking about culture. by CarrieHD http://lucidplot.com/2013/04/29/strategy-vs-culture/comment-page-1/#comment-8831 CarrieHD Mon, 29 Apr 2013 16:47:50 +0000 http://lucidplot.com/?p=704#comment-8831 <p>I wish I could be in London for this because this is exactly what I'm doing in my current position. Almost 4 months ago, I started as the Web Director thinking I'd be making some modifications to the website on a fairly iterative basis. Even now, I'm still uncovering new layers of problems that prevent us from making small changes - and they all start with the company culture. Over the next 10 days I'll be giving 3 presentations to 3 different groups, from top management to middle management that are aimed at changing how everyone thinks about and approaches digital. </p> <p>We all need to get out of our comfort zones and push ourselves and others to realize the potential of collaboration and sharing. </p> <p>As I start to see changes realized here, I plan to get out to various groups and share this knowledge and message so that others may learn and be inspired to do the same.</p> I wish I could be in London for this because this is exactly what I’m doing in my current position. Almost 4 months ago, I started as the Web Director thinking I’d be making some modifications to the website on a fairly iterative basis. Even now, I’m still uncovering new layers of problems that prevent us from making small changes – and they all start with the company culture. Over the next 10 days I’ll be giving 3 presentations to 3 different groups, from top management to middle management that are aimed at changing how everyone thinks about and approaches digital.

We all need to get out of our comfort zones and push ourselves and others to realize the potential of collaboration and sharing.

As I start to see changes realized here, I plan to get out to various groups and share this knowledge and message so that others may learn and be inspired to do the same.

]]> Comment on I told myself I was a firefighter. I was hiding from my work. by Our strategy stories are holding us back. Let’s start talking about culture. — lucid plot, by Jonathan Kahn http://lucidplot.com/2013/01/14/firefighter/comment-page-1/#comment-8830 Our strategy stories are holding us back. Let’s start talking about culture. — lucid plot, by Jonathan Kahn Mon, 29 Apr 2013 15:55:00 +0000 http://lucidplot.com/?p=629#comment-8830 <p>[...] me, for example. For most of my career I told myself I was a firefighter, rushing in at the last minute to fix screwed up web projects. That story helped me avoid the scary [...]</p> [...] me, for example. For most of my career I told myself I was a firefighter, rushing in at the last minute to fix screwed up web projects. That story helped me avoid the scary [...]

]]> Comment on Kate Kiefer Lee podcast interview: voice & tone at MailChimp by Behind the Scenes: How We Do Our Own Email Marketing at MailChimp | MailChimp Email Marketing Blog http://lucidplot.com/2013/02/08/kate-kiefer-lee-podcast/comment-page-1/#comment-8794 Behind the Scenes: How We Do Our Own Email Marketing at MailChimp | MailChimp Email Marketing Blog Thu, 25 Apr 2013 00:25:43 +0000 http://lucidplot.com/?p=673#comment-8794 <p>[...] and Tone as soon as you can (we’re lucky enough to have ours documented by some brilliant people). If you’re not quite there yet, blogging can help you write more confidently, and the [...]</p> [...] and Tone as soon as you can (we’re lucky enough to have ours documented by some brilliant people). If you’re not quite there yet, blogging can help you write more confidently, and the [...]

]]> Comment on Kate Kiefer Lee podcast interview: voice & tone at MailChimp by Confab London 2013 – day one | Content Strategy Scotland http://lucidplot.com/2013/02/08/kate-kiefer-lee-podcast/comment-page-1/#comment-8650 Confab London 2013 – day one | Content Strategy Scotland Wed, 27 Mar 2013 17:34:07 +0000 http://lucidplot.com/?p=673#comment-8650 <p>[...] job of explaining the main points and they’re being circulated soon. There’s a great podcast with her advice on voice and tone on the Lucid Plot [...]</p> [...] job of explaining the main points and they’re being circulated soon. There’s a great podcast with her advice on voice and tone on the Lucid Plot [...]

]]> Comment on I told myself I was a firefighter. I was hiding from my work. by Firefighting, Mistakes, and Bucket Lists | Vicky Poppins' Bag http://lucidplot.com/2013/01/14/firefighter/comment-page-1/#comment-8114 Firefighting, Mistakes, and Bucket Lists | Vicky Poppins' Bag Tue, 05 Feb 2013 19:43:24 +0000 http://lucidplot.com/?p=629#comment-8114 <p>[...] Kahn reflects on his past work, where he considered himself a design firefighter putting out other peoples’ mistakes, whereas he was actually just avoiding hard questions. Now [...]</p> [...] Kahn reflects on his past work, where he considered himself a design firefighter putting out other peoples’ mistakes, whereas he was actually just avoiding hard questions. Now [...]

]]> Comment on When you miss out the hard part, you make us feel bad. by It’s time to admit what you don’t know | Content Strategy Scotland http://lucidplot.com/2013/01/30/the-hard-part/comment-page-1/#comment-8093 It’s time to admit what you don’t know | Content Strategy Scotland Mon, 04 Feb 2013 21:15:32 +0000 http://lucidplot.com/?p=663#comment-8093 <p>[...] post follows on from Jonathan Kahn’s post about the need to recognise and acknowledge our vulnerabilities and weaknesses as content [...]</p> [...] post follows on from Jonathan Kahn’s post about the need to recognise and acknowledge our vulnerabilities and weaknesses as content [...]

]]> Comment on I told myself I was a firefighter. I was hiding from my work. by Melanie http://lucidplot.com/2013/01/14/firefighter/comment-page-1/#comment-7709 Melanie Mon, 14 Jan 2013 18:36:03 +0000 http://lucidplot.com/?p=629#comment-7709 <p>Jonathan, thank you for being so open and honest. I feel the same way sometimes--scared to fail, avoiding the real work.Sometimes I succeed in snapping myself out of it, sometimes I don't. This is a great reminder.</p> Jonathan, thank you for being so open and honest. I feel the same way sometimes–scared to fail, avoiding the real work.Sometimes I succeed in snapping myself out of it, sometimes I don’t. This is a great reminder.

]]> Comment on Digital-first companies thrive on mobile disruption. Everyone else struggles. by Chris http://lucidplot.com/2012/07/16/digital-first-mobile/comment-page-1/#comment-7527 Chris Tue, 25 Dec 2012 19:25:19 +0000 http://lucidplot.com/?p=472#comment-7527 <p>Thanks for your post, it got me thinking...</p> <p>"We need an evolving suite of APIs that get us progressively closer to our goal—the ability to respond to new developments in platforms, networks, and customer behavior faster than the competition, learning as we go."</p> <p>So, if I read you correctly, you're saying a company's CMS will become the API to its database, which will be populated by a verbose automated workforce (robots) capable of creating a variety of output appropriate for those in the many stages of their buying decision--oh, and the faster it learns to do it the better. Do I have that right?</p> <p>The "buyers" on the other hand, I suppose, will be using programmable software tools to fetch data from the APIs and provide logic for their decision making (a la derivatives trading). </p> <p>Seems to me that those CMS's of the future should also include the capability to integrate the (yet unplanned--as far as I know) twitter server and facebook server (a la the wordpress.org/.com model).</p> Thanks for your post, it got me thinking…

“We need an evolving suite of APIs that get us progressively closer to our goal—the ability to respond to new developments in platforms, networks, and customer behavior faster than the competition, learning as we go.”

So, if I read you correctly, you’re saying a company’s CMS will become the API to its database, which will be populated by a verbose automated workforce (robots) capable of creating a variety of output appropriate for those in the many stages of their buying decision–oh, and the faster it learns to do it the better. Do I have that right?

The “buyers” on the other hand, I suppose, will be using programmable software tools to fetch data from the APIs and provide logic for their decision making (a la derivatives trading).

Seems to me that those CMS’s of the future should also include the capability to integrate the (yet unplanned–as far as I know) twitter server and facebook server (a la the wordpress.org/.com model).

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