Our strategy stories are holding us back. Let’s start talking about culture.

workshop

We’ve come a long way from the early days of the web, when “real” business people would pat us on the head and say things like, “your digital toy is nice, but my customers will never use it,” and we’d believe them. They were responsible adults with business degrees, while we were just messing around, right?

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Daniel Eizans podcast interview: mental models and structured content at Ford

Daniel Eizans

In Episode 11 of the Together London Podcast, I talk to Daniel Eizans about context in content strategy, mental models, and structured content at Ford Motor Company.

Check out Dan’s website
and follow him on twitter @danieleizans.

Continue reading Daniel Eizans podcast interview: mental models and structured content at Ford