Not just once, but repeatedly. Not just when we’re working on our own, but when our projects involve many people.
It’s not a case of “fixing” the content. The key attributes of effective content don’t live in the content itself. Pointing at effective content doesn’t make it appear on your website… And the key attributes of effective content don’t live in your user, either. Their experience is affected by it, but they don’t influence it…
We need to look at the team behind the content. The key attributes of effective content live in the team that creates it. Not just the writers and editors, but everyone who contributes to or is affected by the content. So the question becomes, how can we support teams to produce effective content? This isn’t about getting “better” stakeholders, it’s about supporting the stakeholders we have to work together effectively. How can we do that? Continue reading To collaborate on content, go beyond arguments to find an approach that works for everyone→
This winter I tried something new: I organised an event in the “gift economy” style. Inspired by ancient gift cultures, gift economy means offering an event (or other work) as a gift instead of exchanging it directly for money. At the end of the event people connect with their gratitude and give in a way that fits for them—either with money or with non-monetary gifts. The idea is to promote community, connection, and gratitude by moving away from transactions.Continue reading Build community by organising events in the “gift economy” style→
Just over a year ago I announced an open call for speakers for the first Dare Conference with the strapline, “let’s be brave together.” It was about taking risks, being vulnerable, and becoming an agent of change. I wanted speakers to share their vulnerability on stage instead of presenting the tidy success stories you normally see at conferences. I called it the “hard part” of digital work. My note on the submission form said, “tell us how you failed.” Reading that now, I cringe.