Not just once, but repeatedly. Not just when we’re working on our own, but when our projects involve many people.
It’s not a case of “fixing” the content. The key attributes of effective content don’t live in the content itself. Pointing at effective content doesn’t make it appear on your website… And the key attributes of effective content don’t live in your user, either. Their experience is affected by it, but they don’t influence it…
We need to look at the team behind the content. The key attributes of effective content live in the team that creates it. Not just the writers and editors, but everyone who contributes to or is affected by the content. So the question becomes, how can we support teams to produce effective content? This isn’t about getting “better” stakeholders, it’s about supporting the stakeholders we have to work together effectively. How can we do that? Continue reading To collaborate on content, go beyond arguments to find an approach that works for everyone→
When a colleague makes a suggestion that we fear may harm our chances of success, we tend to “push back” against their position. This confrontation normally leads to neither side being satisfied. But if we connect instead of pushing back, we can move beyond positions and discover the underlying needs. This builds empathy and opens up options we hadn’t previously considered. Continue reading Pushing back blocks empathy. Can you connect instead?→
When we advocate for “quality content”, we’re expressing our unmet needs by making a judgment. That doesn’t serve user needs.
During my talk at Confab Barcelona—”Use agile methods to work together on content” (slides below)—I suggested that in order to benefit from agile methods, we choose to “serve user need over content quality”:
Remarkable 45-minute talk from Kathy Sierra at Mind the Product. She explains how willpower and cognitive effort come from the same pool—and suggests plugging “cognitive leaks” to help users achieve their goals while using our products. A master teacher at work. (watch on vimeo)