Content strategy isn’t a technique or a process or a seven-stage program that will solve your organization’s content problems. If it was that easy, we’d all be relaxing on our yachts right now (WiFi enabled, of course) instead of tearing our hair out.
After two years of sold-out shows in Minneapolis, Confab: the Content Strategy Conference is coming to London on 25-27 March 2013 at the Mermaid. And I’m excited to announce that my company Together London is producing Confab in collaboration with our friends at Brain Traffic. Make sure you save the date: this is the international content strategy event that you won’t want to miss.