What would it take to publish content that’s:
- works for users, and
- is efficient to produce?
Not just once, but repeatedly. Not just when we’re working on our own, but when our projects involve many people.
It’s not a case of “fixing” the content. The key attributes of effective content don’t live in the content itself. Pointing at effective content doesn’t make it appear on your website… And the key attributes of effective content don’t live in your user, either. Their experience is affected by it, but they don’t influence it…
We need to look at the team behind the content. The key attributes of effective content live in the team that creates it. Not just the writers and editors, but everyone who contributes to or is affected by the content. So the question becomes, how can we support teams to produce effective content? This isn’t about getting “better” stakeholders, it’s about supporting the stakeholders we have to work together effectively. How can we do that? Continue reading To collaborate on content, go beyond arguments to find an approach that works for everyone