We’ve come a long way from the early days of the web, when “real” business people would pat us on the head and say things like, “your digital toy is nice, but my customers will never use it,” and we’d believe them. They were responsible adults with business degrees, while we were just messing around, right?
In February I spoke at the Interaction12 Conference in Dublin, the IxDA’s first conference in Europe. Here’s the video of my talk, “Effective Interaction Designers Change Organisations”, which is about the revolutionary changes facing organisations right now. User experience professionals need to help organisations change how they operate, if we have any hope of sustainably delivering appropriate user experiences. I talk about service design, cross-channel user experience, content strategy, web governance, and the lean startup movement.