After two years of sold-out shows in Minneapolis, Confab: the Content Strategy Conference is coming to London on 25-27 March 2013 at the Mermaid. And I’m excited to announce that my company Together London is producing Confab in collaboration with our friends at Brain Traffic. Make sure you save the date: this is the international content strategy event that you won’t […]
I was delighted to write the official Confab 2012 Field Report for Contents Magazine: So the true purpose of Confab, I think, is to connect with, learn from, and share with people who are ready to be honest about how difficult this stuff really is, and to work together toward a solution.
It’s two weeks since the end of Confab: the Content Strategy Conference, hosted in Minneapolis by the delightful Brain Traffic, but I’m still reeling. It was that good. If you haven’t read some of the 5 billion live-blog posts, recaps, and session notes, you’ll want to do that now. And if you didn’t hear that […]
When we advocate for “quality content”, we’re expressing our unmet needs by making a judgment. That doesn’t serve user needs. During my talk at Confab Barcelona—”Use agile methods to work together on content” (slides below)—I suggested that in order to benefit from agile methods, we choose to “serve user need over content quality”: Might be hard to let go for some. @lucidplot says […]
I used to be a frustrated web developer. I thought people didn’t appreciate me or understand the value I brought to projects. I would often feel angry and complain to my friends that my clients and colleagues didn’t “get it”.
In Episode 20 of the Together London Podcast, I talk to Felicia Pride about transmedia storytelling, collaboration, and people skills. Check out Felicia’s website, her company Pride Collaborative, and follow her on twitter @feliciapride.
I’ve organized web community events for three years. I started in a Shoreditch basement with “Content Strategy, Manhattan Style” in 2010 (video), organized Content Strategy Forum London in 2011 with Destry Wion and Randall Snare, started London Content Strategy Meetup with Richard Ingram (over 1300 members and 18 events so far), and together with Brain […]
In Episode 14 of the Together London Podcast, I talk to Nishant Kothary about using soft skills to make things happen, how our brains deceive us, and why understanding other people is crucial for our success. Check out Nishant’s website, his upcoming Dare Conference talk, and follow him on twitter @rainypixels.
In Episode 12 of the Together London Podcast, I talk to Sophie Dennis about redefining success by writing your own rules, the problem with waterfall, and setting up a local web community. Check out Sophie’s website, her upcoming Dare Conference talk, and follow her on twitter @sophiedennis.
This is an essay version of my presentation at Confab Minneapolis in June 2013 (slide deck). We try to implement governance to make our content strategies stick, and it doesn’t work. Writers don’t follow our voice guidelines, marketers ignore our message architectures, developers create apps without considering content. We’re doing great content strategy work, so […]