Confab London open call for speakers

After two years of sold-out shows in Minneapolis, Confab: the Content Strategy Conference is coming to London on 25-27 March 2013 at the Mermaid. And I’m excited to announce that my company Together London is producing Confab in collaboration with our friends at Brain Traffic. Make sure you save the date: this is the international content strategy event that you won’t […]

Advocating for “quality” content serves our unmet needs, not user needs

When we advocate for “quality content”, we’re expressing our unmet needs by making a judgment. That doesn’t serve user needs. During my talk at Confab Barcelona—”Use agile methods to work together on content” (slides below)—I suggested that in order to benefit from agile methods, we choose to “serve user need over content quality”: Might be hard to let go for some. @lucidplot says […]

Felicia Pride podcast interview: transmedia storytelling & collaboration

In Episode 20 of the Together London Podcast, I talk to Felicia Pride about transmedia storytelling, collaboration, and people skills. Check out Felicia’s website, her company Pride Collaborative, and follow her on twitter @feliciapride.

How I stumbled towards progress with Dare Conference

I’ve organized web community events for three years. I started in a Shoreditch basement with “Content Strategy, Manhattan Style” in 2010 (video), organized Content Strategy Forum London in 2011 with Destry Wion and Randall Snare, started London Content Strategy Meetup with Richard Ingram (over 1300 members and 18 events so far), and together with Brain […]

Nishant Kothary podcast interview: using soft skills to make things happen

In Episode 14 of the Together London Podcast, I talk to Nishant Kothary about using soft skills to make things happen, how our brains deceive us, and why understanding other people is crucial for our success. Check out Nishant’s website, his upcoming Dare Conference talk, and follow him on twitter @rainypixels.

Sophie Dennis podcast interview: redefining success by writing your own rules

In Episode 12 of the Together London Podcast, I talk to Sophie Dennis about redefining success by writing your own rules, the problem with waterfall, and setting up a local web community. Check out Sophie’s website, her upcoming Dare Conference talk, and follow her on twitter @sophiedennis.

Digital Governance Fails Because We’re Afraid of Cultural Change

This is an essay version of my presentation at Confab Minneapolis in June 2013 (slide deck). We try to implement governance to make our content strategies stick, and it doesn’t work. Writers don’t follow our voice guidelines, marketers ignore our message architectures, developers create apps without considering content. We’re doing great content strategy work, so […]